smart Ireland Launch

29th February 2024

Motor Distributors Limited launched the smart #1 today at Carton House in Kildare. Back in 1998, smart made history with the debut of the first fortwo model. 25 years later, the renewed brand introduces its compact, all-electric premium SUV smart #1 across Europe, with its official launch in Ireland!

The all-new compact SUV smart #1 heralds a new era of fully electric smart cars, meticulously designed to meet the evolving mobility needs of users. Its unique e-mobility platform architecture offers a refreshing sensation of space inside the cabin, catering to premium and high-tech demands. With superior room efficiency and distinctive design features like ambient lighting and a floating center console, the smart #1 creates an emotional living room character.

Crafted in collaboration with the Mercedes-Benz Design Studio team, the smart #1 embodies a new design DNA characterized by love, purity, and the unexpected. From its frameless doors to the floating halo roof, every detail sets a new premium standard for smart. Available in four variants - Pro, Pro +, Premium, and Brabus - there's a smart #1 tailored to every driver's preference.

Performance-wise, the smart #1 impresses with a peak power of 200 kW (272 HP), a maximum speed of 180 km/h, and a WLTP maximum range between 420 and 440 km. Charging is a breeze, with AC charging reaching 10-80% in just 3 hours, or less than 30 minutes with DC superfast charging.

But the excitement doesn't end there! Later this year, get ready for the arrival of the sporty smart #3 SUV coupé, designed to elevate the premium EV segment with its athletic curves and timeless elegance.

Recognized with both the Red Dot Award and iF Design Award, the smart #1 represents the pinnacle of design excellence and technological advancement.

More to follow soon.