XPENG Accelerates Growth: Second MSL Motor Group Outlet Opens in Dublin

XPENG has announced the opening of XPENG North Dublin, operated by MSL Motor Group, marking the retailer’s second XPENG dealership in Ireland. This follows MSL Motor Groups’ role as the retail launch partner for XPENG in Ireland earlier this year, through its XPENG South Dublin showroom.

A family-owned business, established in 1959, MSL Motor Group continues to strengthen its commitment to the XPENG brand and the growing EV market with this latest expansion. The new dealership will operate from MSL’s state-of-the-art premises on the Navan Road, Dublin 7, trading as XPENG North Dublin.

The XPENG dealer network in Ireland now consists of:

  • XPENG North Dublin (Navan Road, Dublin 7)
  • XPENG South Dublin (Deansgrange – MSL’s first XPENG dealership)
  • XPENG West Dublin (Belgard Road, Tallaght)
  • XPENG Newmarket (North Cork)

This brings XPENG’s national footprint to four locations, with further appointments currently under negotiation and expected soon.

Commenting on the expansion, Ciaran O’Sullivan, XPENG National Sales Manager, said:
“MSL Motor Group played a pivotal role in introducing XPENG to Ireland, and we’re delighted to see them extend their representation with this second dealership. With the all-new XPENG G6 already redefining expectations in its segment, this is a significant milestone for both MSL Motor Group and XPENG.”

Dermot Gallagher, Head of Operations, MSL Motor Group, added:
“We are proud to build on our partnership with XPENG, by opening a second dealership in North Dublin. The response to the XPENG G6 has been exceptional, and this expansion allows us to bring cutting-edge EV technology to even more customers.”

Launched in Ireland in early 2025, the XPENG model currently available to Irish motorists is the all-electric, ‘ultra-smart’ 4-door, XPENG G6 Coupé SUV. Further models are expected to follow in which AI design and manufacturing technology will continue to be a key aspect.

For more information, visit: www.msl.ie/xpeng or click the button below.

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